Kentucky Fried Crisis

Kentucky Fried Crisis

We have three golden principles when it comes to communication: authority, authenticity and audience. Usually, we apply them to speaking in public and giving presentations – but they work well across other communications as well. Forget about where you put your feet...
How to write books and influence people

How to write books and influence people

Birds do it. Bees do it. Even packs of chimpanzees do it. And we do it – sometimes. Sharing knowledge is what holds a community together, whether that’s warning of predators, advertising food sources or playing a game. When humans share knowledge, we codify and...
BA: a high-vis fracas

BA: a high-vis fracas

It’s long been the habit of this blog to seize upon a big news story and dissect the PR surrounding it: Deepwater Horizon, Alton Towers, Samsung, Hotpoint, you name it, we’ve chucked in our two cents. And the latest showstopper – British Airways falling foul of a...