Trusted Savings Bank?

Trusted Savings Bank?

Imagine opening the banking app on your phone and looking at the balance. It seems surprisingly high. You look more closely, and don’t recognise the recent transactions. Then you see the name: it is not your account. When you’re sorting out whether you feel the thrill...
Kentucky Fried Crisis

Kentucky Fried Crisis

We have three golden principles when it comes to communication: authority, authenticity and audience. Usually, we apply them to speaking in public and giving presentations – but they work well across other communications as well. Forget about where you put your feet...
How to write books and influence people

How to write books and influence people

Birds do it. Bees do it. Even packs of chimpanzees do it. And we do it – sometimes. Sharing knowledge is what holds a community together, whether that’s warning of predators, advertising food sources or playing a game. When humans share knowledge, we codify and...