ARTICLES
Hotpoint: hung out to dry?
As a million advertising and sales gurus will tell you, 'instil fear in the customer and you’ll create demand'. Whether you find being given the hard sell intimidating or an imaginary audition for QVC, this sales technique doesn't float our PS Programmes boat anywhere...
How to be politically neutral until the EU referendum
The date for the UK’s historic referendum on continued membership of the European Union has been set, and those of us who are politically neutral by profession are going to have to watch our mouths closer than usual. Neutrality is sometimes an uncomfortable place to...
Dealing with a crisis – one size doesn’t fit all
Dispatches from the Gorkana & Eventopedia Crisis Media Management Masterclass – February 2016 - Nadine Dereza, Media Director, PS Programmes Nadine and Ian took a PS Programmes team trip to the Langham Hotel in London on Tuesday 9 February to deliver a crisis media...
4 key questions to answer before booking the right speaker for your event – part two
In Part 1, I looked at the questions: What’s the job? and What’s your budget? The next two questions focus upon the right fit and the right avenue for finding and gaining the greatest value. 2. Does the face fit? Once you have a selection of potential candidates in...
4 key questions to answer before booking the right speaker for your event
As presenters and speakers, we often take the process of getting booked for granted: we are usually the last to know about a great deal of planning that has gone into an event. But long before we turn up with our presentation slides/visuals on a stick or have a chance...
Bowie remembered
David Bowie wore many outfits, but the one that never really fitted was nostalgia. Posted on social media timelines following the news of Bowie's passing were endless YouTube videos from a long career, including a recent performance of Heroes that (leaving aside that...
3 Golden Principles of Public Speaking: #3 – Authenticity
To mark the first anniversary of our book, ‘Insider Secrets of Public Speaking’, we are looking again at the core advice we’ve given. This week: AUTHENTICITY. Authenticity provides the crucial third dimension to any speaker’s toolkit, although ‘being yourself’ isn’t...
3 Golden Principles of Public Speaking: #2 – Authority
To celebrate the first birthday of our book, Insider Secrets of Public Speaking we are looking again at the core advice we’ve given in the light of our time spent presenting, hosting, speaking, coaching, and sitting in audiences watching other people on stage in the...
3 Golden Principles of Public Speaking: #1 – The Audience
It has been over a year since our book, ‘Insider Secrets of Public Speaking’ hit the shelves, and in that time we’ve delivered dozens of workshops, training programmes, speeches and coaching sessions off the back of it. In the run up to Christmas, we thought it would...
Who should your first hire be? #FFE15
Even when attending an event with a lanyard marked ’SPEAKER' - it’s important to remember to keep your ears open: the whole point of live events is to share ideas and remember that nobody has all the information. PS Programmes’ Nadine Dereza and Ian Hawkins were...