by Nadine Dereza | Mar 17, 2016 | Tips and Ideas
As a million advertising and sales gurus will tell you, ‘instil fear in the customer and you’ll create demand’. Whether you find being given the hard sell intimidating or an imaginary audition for QVC, this sales technique doesn’t float our PS...
by Nadine Dereza | Feb 28, 2016 | Live Events, Presenting, Tips and Ideas
The date for the UK’s historic referendum on continued membership of the European Union has been set, and those of us who are politically neutral by profession are going to have to watch our mouths closer than usual. Neutrality is sometimes an uncomfortable place to...
by Nadine Dereza | Feb 18, 2016 | Tips and Ideas
Dispatches from the Gorkana & Eventopedia Crisis Media Management Masterclass – February 2016 – Nadine Dereza, Media Director, PS Programmes Nadine and Ian took a PS Programmes team trip to the Langham Hotel in London on Tuesday 9 February to deliver a...
by Nadine Dereza | Feb 12, 2016 | Tips and Ideas
In Part 1, I looked at the questions: What’s the job? and What’s your budget? The next two questions focus upon the right fit and the right avenue for finding and gaining the greatest value. 2. Does the face fit? Once you have a selection of potential candidates in...
by Nadine Dereza | Jan 29, 2016 | Tips and Ideas
As presenters and speakers, we often take the process of getting booked for granted: we are usually the last to know about a great deal of planning that has gone into an event. But long before we turn up with our presentation slides/visuals on a stick or have a chance...
by Nadine Dereza | Jan 13, 2016 | Tips and Ideas
David Bowie wore many outfits, but the one that never really fitted was nostalgia. Posted on social media timelines following the news of Bowie’s passing were endless YouTube videos from a long career, including a recent performance of Heroes that (leaving aside...
